Do I need a logo, or a brand?
Your logo is a point of recognition. It is a visual trigger that reminds your customer of all the other interactions they have had with your company. It should reinforce who you are and speak to your audience on their level. It is not, your brand. Your brand is cognitive. it is your message. If that message is communicated through colour, taste, rapport, satisfaction, responsibility or any other factor then they are the tools of your brand.
Sense Studios can help you discover your brand.
You can proceed into your market with confidence when you understand your brand and have the tools to communicate it. Sense Studios is committed to helping others discover their identity, visualizing it and refining it. It doesn't matter if you have an existing logo or style, in today's ever-changing marketplace your customers are on the move and we can help you discover new customers, retain your existing ones, and better yet, turn them into advocates.
Brand advocates are people with no agenda that feel compelled to espouse the benefits of your brand. They are beyond brand-loyal and have an evangelical desire to spread your message.
The design process
Our design process is guided by our clients. Your enthusiasm, schedule and timeline dictate the pace at which we work. We are very flexible with our process. We start by really talking to you and listening to your ideas and concepts; we then take your ideas and work with you to create the perfect product. We don't just come up with a number of options and let you choose one you "like" best. Our approach is to consult the market, determine what will work, make rational business decisions based on effective research and develop a concept that not only will knock your socks off but will work in the marketplace as well.
Quality takes time
We quite often come across companies that claim "fast turnaround" and "multiple designs to choose from". To us this just demonstrates a lack of insight. Your design is not just a decoration, but should encapsulate who you are, what you want to be and how you are going to interact with your market. There are too many factors to take into account to design with a "scattergun" approach. We know a considered, strategic, empathetic understanding produces a better outcome and that does and should, take time.
Speed
Just like driving in a hurry, the race should occur before you get in the car. This is the way we design for you. We use the latest, most powerful tools to rapidly prototype, the fastest support services and equipment, so that we can dedicate as much time as we can to designing. On paper, on the back of a napkin, in the steamy shower window, we never stop designing until we reach the best outcome we can for you.
